Where agencies meet the next generation of K-POP talent
Entertainment companies in Korea and around the world use PIVOT410 to discover, screen and cast aspirants from Japan, China, Taiwan and beyond.
Numbers that keep growing
Agencies on PIVOT410
A selection of the entertainment companies casting through the platform.
- NOVA EntertainmentSeoul · Korea
Performance-first label behind three chart-topping groups, now building its first fully global girl group. Runs dedicated Japan and China desks.
- Starline MusicSeoul · Korea
Vocal powerhouse with an in-house songwriting camp. Known for long, rigorous training and polished live stages.
- ARC LabelSeoul · Korea
Choreography-driven label whose performance directors also run a pro dancer crew. Casts dancers and idols side by side.
- Bloom CreativeSeoul · Korea
Content studio and idol label in one, with a strong drama and brand-campaign pipeline for actor-idols.
- Halo EntertainmentSeoul · Korea
One of the longest-running labels in the market, with a large Japan fanbase and a regular Osaka audition circuit.
- Orbit MusicSeoul · Korea
Boy-group specialist with a global fan community. Runs an annual multi-city open call across Asia.
- Moonlit AgencySeoul · Korea
Small ballad-and-OST label with a reputation for emotional vocal direction.
- Pulse RecordsSeoul · Korea
Hip-hop rooted label with its own producer collective and a fast-moving unit strategy.
- Velvet HouseSeoul · Korea
Concept-driven boutique label working at the edge of fashion, film and performance.
- Crown NineSeoul · Korea
Large, stadium-scale label with a signature synchronized-performance style and a new global boys project.
- Echo StageSeoul · Korea
Live-first label building band-idol hybrids who play their own instruments on stage.
- Lumen Ent.Seoul · Korea
Youth-focused label with a junior academy program and a careful, school-first trainee schedule.
- NOVA Hoshizora TokyoTokyo · Japan
Tokyo joint venture with NOVA Entertainment developing Japan-based units trained on the Seoul system.
- Riverlight MediaShanghai · China
Shanghai media partner handling mainland promotion, scouting and short-drama casting for Seoul labels.
- Jade Harbor MusicTaipei · Taiwan
Taipei music company and weekend-class operator that feeds Taiwanese trainees into Seoul debut programs.
- Lotusline AsiaBangkok · TH
Bangkok-based scouting partner covering Thailand, Vietnam, Indonesia, the Philippines, Malaysia and Singapore.
Sample content for demonstration
From first call to first casting
- 01
Talk to us
Tell us which positions and regions you cast for. We set up your agency account.
- 02
Open an audition
Publish online calls to aspirants worldwide, or run a dedicated online audition with us.
- 03
Screen with AI
Partner agencies receive a free AI first-screening report that ranks applicants against your criteria.
- 04
Cast and follow up
Shortlist, invite to callbacks and keep every decision in one place - people always decide.
Local roots in every market
PIVOT410 STUDIO, Seoul
Our global artist training institution - idol, kids and dancer classes.
Beijing studio
A local idol training studio that films standard audition videos.
Schools in Japan and Taiwan
Partnerships with arts high schools and academies, plus a curriculum MOU in Japan.
Public networks
Supported by networks with KOTRA overseas offices and KOCCA regional centers.
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